About Unleashed

Contact Us

About Our Store

We hope that our store has everything you want and is different than the “box” stores out there.
We aim to provide the best customer service that we can and are always willing to find
products for you that we don’t carry! 

We hope to see you soon!


Meet Our Team

Penny Murano

Penny Murano bought the store, Abercrombie and Bridge in December 2006 from its founder Helen Lovejoy. In 2007, she changed the name of the store to Unleashed. Penny managed her first retail store at the age of 17 and went on to be a clothing buyer for Talbots and J. Jill. In 2001, she decided to have a change of career and opened Paw Play, a dog daycare in Southington, CT. In 2006, Penny and her husband Rob moved to New London full time and by chance, found out that Abercrombie and Bridge was for sale. A few remodels and a flood later, Unleashed is the store that we always wanted it to be. Penny recently received her Pet Nutrition Coach Certification from the North American Veterinary Community so she can help educate pet parents on how to feed a healthy and wholesome diet. 

In September of 2020 our owner Penny and store manager Abbey have received their Pet Nutrition Coach Certification from the North American Veterinary Community. In March 2023, Penny became a Certified Pet Nutrition Specialist from DNM University.

Penny has a 14-year-old son and 2 dogs: Ruby a Weimaraner and Pickles the French Bulldog.

Abbey Clarke

Abbey Clarke joined our team in January 2018 and was promoted to Store Manager in 2019. Abbey brings her excellent customer skills from her years of working at her family's retail business. Abbey is the "queen" of our delivery service which we started in 2018. She can be seen zooming all around our area in our newest delivery car "Corona". Abbey received her Pet Nutrition Coach Certification from the North American Veterinary Community in 2020.  Abbey loves dogs and even has her special voice that she uses with all of the puppies that come in the store.  Abbey has a Chocolate Lab/Weimaraner named Poppy.

Krissy Carlson

Krissy Carlson joined our team in January 2022. She has great customer service skills and loves to share her knowledge of products with our customers. Krissy is always smiling and happy, a breath of fresh air! She was the missing piece that we have been waiting for and makes our team the best it can be! Krissy has 3 daughters; 4 dogs – Jinx (Border Collie), Marley (Border Collie Mix), Felix and Lila (Yorkie Mixes); 2 cats – Kit Kat and Luna, and a bunny named Juniper.

WHAT New London CUSTOMERS ARE SAYING

We love our customers from the New London areas around Andover, Bradford, GranthamNewburySpringfield, Sunapee, Sutton, WarnerWilmot, & More!

Come visit our pet supply store in New London, NH specializing in quality food, treats, and supplies for cats and dogs.