facebook277 Newport Rd, New London, NH 03257
603-526-2088

About Our Store

We hope that our store has everything you want and is different than the “box” stores out there. We aim to provide the best customer service that we can and are always willing to find products for you that we don’t carry! We hope to see you soon!

About Us

Penny Murano bought the store, Abercrombie and Bridge in December 2006 from its founder Helen Lovejoy. In 2007, she changed the name of the store to Unleashed. Penny managed her first retail store at the age of 17 and went on to be a clothing buyer from Talbots and J. Jill. In 2001, she decided to have a change of career and opened Paw Play, a dog daycare in Southington, CT. In 2006, Penny and her husband Rob moved to New London full time and by chance, found out that Abercrombie and Bridge was for sale. A few remodels and a flood later, Unleashed is the store that we always wanted it to be. Penny has 2 dogs; Ruby a Weimaraner and a Miniature Dachshund Olive.

Jess Munoz

Jess Muñoz joined our team in July 2017 and was promoted to Lead Assistant Manager in February 2018! She is a recent graduate from Plymouth State University.  Jess has become an invaluable asset to the store and prides herself on learning as much information as she can about all of our products. Jess has 5 dogs at home!

Abbey Clarke joined our team in January 2018 and is one of our Assistant Managers. Abbey comes with excellent customer service skills since we stole her from Clarke’s Hardware, which her dad owns and has some of the best customer service in the area! Abbey loves dogs and even has her “special” dog voice that she uses with all of the puppies that come in the store. Abbey has a Chocolate Lab/Weimaraner named Poppy.